The Importance of Ensuring Your Online Business Stands Out After the Economy Reopens
As public restrictions are expected to be lifted by October 2021, eCommerce infrastructure and online consumer buying behaviour are expected to grow. According to MDPI's study, the COVID-19 pandemic has transformed online customer buying behaviour. Which results in an increase in consumer awareness towards online shopping.
According to research, about 65000 new Irish domains were registered in April 2020, resulting in a 15% increase in retail turnover compared to merely 3% in prior years.
Source: J.P. Morgan
As the world of eCommerce gets more crowded and sophisticated, it is more important than ever to ensure that your customer's virtual journey stands out from the rest of your competitors. A new economy has resulted in a revolution in customer experience, with numerous mixes of digital and virtual consumer user journeys. This new economy has introduced discovery, from the first time user encounters the website to driving them to make a purchase, but on a much more innovative route; and the companies who provide the right experience at the right touchpoint will win out.
At Proventus Digital, we've noticed how vital it is for customers to make decisions when navigating your virtual store, commonly known as an eCommerce store or an online store.
How does online customer decision making process works?
Online decision making is a concept that describes the cognitive process that goes in the mind of your customers before they make a decision to buy products and services on your business website. When a consumer visits your website, they begin the process of deciding whether or not to buy your products and services by carefully examining their options. Over a period of time, their mental energies deplete from the effort spent assessing all of the various alternatives accessible on your website and requiring them to use their willpower instead of default systems.
Users who have exhausted their cognitive abilities take the path of least resistance, which is sometimes a total shutdown in their thinking capacity which results in bouncing your store.
What factors contribute to a greater conversion rate when developing a user-friendly eCommerce store?
Here are some trends that’ll help you boost your eCommerce and business strategy in 2021.
1. While designing your website, try to reduce the amount of choices your customers have to make.
Minimise the number of decisions your customers are making while designing your website. Make sure your customer journey route has as few options as possible and that important decisions are made early in the process – leading the consumer along the road to one conversion goal and one call to action.
2. Nudge your customers toward better choices.
When two or more choices are given for a feature, a default is an option that is automatically assigned, making default choices for your consumers. This can be done by selecting trending products or services by default, making the conversion process simpler.
3. Creating familiar eCommerce designs
Making customer journey pathways that seem similar to your consumers' regular everyday routines can decrease the amount of extra decision-making that might lead to bad conversion decisions.
By doing decision-making for your website visitors, you free up their mental energy and attention to focus on completing the desired objectives of your website, resulting in increased conversions.
4. Creating virtual social commerce
Social media has become a reflection of how people behave in their daily lives. According to the study, 30% of Irish people use social media to get inspired and find new companies and 32% conduct their purchasing research using social media. The introduction of shoppable shopfronts, along with the strength of community, transforms social media into a key discovery tool as well as a platform for transactions.
Your website is the heart of your online presence. It needs to be ready to work for you and your customers at any stage along their journey. Whether they’ve just discovered you via a new search or are coming back to make their purchase again, your website should make it easy for them to find all of the information and support they need.
Book your Free Digitisation Consultation with Proventus Digital (Awarded Most Innovative Digital Marketing Agency 2019) or start building your business website with easy to adapt Multiscreen Platform, Proventus Digital is here to help to take your business into the digital age!
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